How to attract and retain customers with promotions from your POS terminal

In a business environment that is increasingly competitive, attracting new customers and getting them to come back has become one of the main challenges for any business. Restaurants, retail businesses and small establishments need to find effective ways to stand out from the crowd and boost their sales.

In this context, promotions are still one of the most effective tools for attracting and retaining customers. Discounts, coupons or incentives per purchase can generate immediate interest and improve the customer experience.

Today, in addition, digitisation has changed how they are managed. Thanks to solutions like POS terminals with Android, businesses can create and launch promotions directly from their payment collection terminal, integrating them simply in its daily operations and using the point of sale itself as a tool to attract customers and drive new purchases.

The POS terminal as a tool to drive sales

Traditionally, the POS terminal was used solely to collect card payments. However, new devices have evolved and offer functionalities that help to improve business management.

Currently, a POS terminal can become a key tool to:

• Manage promotions and coupons.
• Attract new customers.
• Increase the average sales ticket.
• Improve customer retention.

Thanks to these functionalities, merchants can integrate the commercial strategy directly into their collection system, turning the POS terminal into a useful tool not only to collect payment, but also to attract customers, encourage new visits and increase sales, without the need to resort to external tools.

Why promotions are still vital for attracting new customers

Sales promotions can stimulate demand and improve the customer relationship. In addition, they can be especially useful to boost sales at specific times, such as seasonal campaigns or periods of less activity. Among its main advantages are:

• Attract new customers: an attractive promotion can motivate new consumers to try a business for the first time.
• Boost sales: certain offers encourage bigger or more frequent purchases.
• Improve customer retention: customers who receive promotional offers tend to come back sooner.
• Stand out from the competition: a well-designed promotional strategy can make the difference to stand out from other similar businesses.

In addition, when promotions are managed digitally, they can be adapted quickly, activated in specific campaigns or used to encourage a second visit to the shop or online store, making them more attractive to consumers.

Types of promotions that can help to grow a business

There are different promotional strategies that can be tailored to each type of business, depending on your objectives and when you want to activate them.

One-off discounts

They are one of the most widely used promotions to encourage purchases at specific times, such as seasonal campaigns or during periods of lower activity, when the business seeks to increase footfall or generate additional sales.

Combined Purchase Offers

They allow you to increase the average ticket by offering advantages when purchasing several products, such as BOGOF promotions, volume discounts or promotional packs, among others, and can be useful to boost certain items or encourage larger purchases.

Discount coupons

Coupons allow you to offer personalised incentives that the customer can use on future purchases, thus encouraging them to return to the shop or online store. When they are managed digitally from the POS terminal itself, they can also become an agile tool to encourage repeat purchases and strengthen loyalty.

The smart POS terminal as an ally to boost sales and the customer relationship

Android POS terminals have evolved a great deal in recent years. Today they not only allow you to get paid quickly and safely, but also have built-in functionalities that help improve business management, implement promotional actions and strengthen the customer relationship.

An example is the Smart Dual Screen POS terminal from Banco Sabadell, which has a screen for the merchant and another for the customer, which facilitates the payment process and improves the experience at the point of sale.

In addition, these devices integrate applications designed to help businesses attract customers, build customer loyalty and improve their service. Among the available apps we would highlight:

• Couponea: allows you to create loyalty campaigns and offer personalised discounts to encourage new purchases, making it easier for businesses to activate promotions from the POS terminal itself.
• My Ticket: lets you include personalised messages in sales receipts, which allows you to announce promotions or enhance the image of the business.
• Surveys: facilitates conducting satisfaction surveys to find out customers’ opinions and identify better opportunities.
• Innova Tax Free: allows you to scan the passport of customers who are not resident in the European Union and easily manage the VAT refund, which is mandatory by law.
• Charity rounding-up: Offers customers the possibility of supporting charitable causes through small contributions to make purchases.

Thanks to this type of tool, the POS is converted into a platform that helps the business improve the customer experience and boost its growth, integrating different functionalities in a single device.

Couponea: digital promotions from the POS terminal

Among these applications, Cuponea stands out, a tool conceived so that businesses can create promotions and distribute coupons in a simple way, directly from the POS itself.

Available with the Smart POS terminals¹, Smart Mini POS terminals and Smart Dual Screen POS terminals from Banco Sabadell, this application lets you launch promotional coupons to attract customers to the establishment and incentivise them to come back. With this tool, merchants can:

• Create promotions easily.
• Offer coupons to your customers.
• Incentivise new purchases.
• Encourage repeat visits to the shop or online store.

The application is integrated in the POS terminal itself and is designed to make it easier for any business to use promotions as a tool to boost its sales. Among its objectives is also to increase the acquisition of POS customers and drive traffic to businesses that use the application.

In short, including promotions in the commercial strategy can help any business attract customers, improve its visibility and increase its sales.

If these promotions are also managed through digital tools integrated into the POS, it is possible to simplify their management, implement them with greater agility and make better use of their potential.

For many merchants, combining technology, promotions and a good customer experience is one of the keys to keep growing in an increasingly competitive market.